What would happen if you had to travel across the country, but could only stop at 7-Eleven stores for all of your food, toiletries, banking, snacking, etc.? We wanted to find out. Well, we didn't actually want to find out. We wanted someone else to find out, while we filmed the experience.

So we created Road Trip Rally - a cross country trek that pitted two teams against each other in a race to the Indy 500 (a 7-Eleven sponsored event). We casted. We designed the routes. We created vendor-sponsored challenges. We formed two road crews who shot, edited and published content for 16 days straight. And, in essence, created a 7-Eleven online reality show.

All told, we gained more than 2 million viewers. And we showcased just how much "stuff" 7-Eleven has that can keep you on the go.

3 weeks out of the office wasn't bad either.