I don't remember exactly how we ended up with the DOMO property. But I remember the assignment was to have DOMO take over the store in a fun way.

I love the art direction on this initiative. Some of the packaging ideas were truly excellent.

To help take the idea out of the store, we worked with DOMOs creators to develop a three-part webisode on what it would be like for DOMO to experience a Slurpee for the first time. Ended up being a great little piece of content to use in 7-Eleven's digital channels.