Mom: What did you do last weekend?

Me: Oh, I spent the day with Will Ferrell out in San Diego.

Yup, I actually got to say that. Because advertising is sometimes really, really cool.

7-Eleven coffee needed some help. Specifically, it needed some news during a year where we didn't have a whole lot of new news. So we decided to create some of our own, by reimagining how the coffee cup itself could work.

We partnered with celebrities and their causes to create Cup With A Cause, a program that allowed celebrities to promote their personal causes to the 7-Eleven customer; and a donation was made to that cause with every cup sold. The celebrities created the artwork for the cups, and worked with 7-Eleven to promote the program via PR, radio, social media and in-store elements.

7-Eleven's Cup With a Cause was featured in an episode of Rob Dyrdek's Fantasy Factory, where he used proceeds to build a skate park next to a 7-Eleven store in Los Angeles.